Author Archives: evergreen

Operation Nowhere To Hide

I want to give you a technique you can drop into place today that will not cost you one cent to deploy and WILL bring in more new clients for you than ANYTHING you could ever do. OPERATION… It starts working instantly and is shockingly effective. Now, I know those are fairly big promises… But,…

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I Sure Hope Your About Us Page Is Not About You

How To Write An About Us Page That Turns Prospects Into Customers The mere title of the page, “About Us”, seems to be a prerequisite for what content you need to have on the page. But, in fact, you must be much more strategic about it because it plays a key role in the path…

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High Engagement Headlines

How To Write Marketing and Ad Headlines So You Can Always Get High Conversions With Ease… “Finally Discover The Proven Techniques Used By The Experts To Writing Great Advertising and Marketing Headlines So You Can Produce More Action Takers, More Opt-ins, And More Buyers Than Ever Before” Your headlines are the “front end” of your…

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How To Use “Cycle Mailing” To Dramatically Increase The Results You Get From Your Email Marketing

You can literally increase your email results by 200% to 300%, or more, using a technique called cycle mailings. This technique works for the same reasons we utilize 3 different “calls to action” in a closing segment for sales copy.  It’s based on the simple fact that different people take action for different reasons… So,…

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Deploy “Lead Scoring” To Increase Your Sales Conversions, Prospect Engagement, and Lifetime Customer Value Exponentially

The technique called “Lead Scoring” can increase your sales conversions, prospect engagement, and lifetime customer value exponentially. So, before you make a time, resources, and energy commitment to “getting more leads”, first implement lead scoring in your sales funnel and you will make considerably more money from the leads you are getting right now. I’m…

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Simple 2-Step Trick To Create Powerful Calls-to-action To Increase CTRs, Engagement, Conversion and Sales

Most any content you put in front of a prospect should typically be created to bring that prospect one step closer to becoming your customer. Be it an ad, a blog post, an email, social media content, report, white paper, etc. good marketers always include some “action step” (call-to-action) which they lead the prospect to.…

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The 4 Learning Styles Of Your Target Market & How To Create Marketing That Connects With All Of Your Prospects

We’re all different in the way we take in information and learn things.  Marketing is all about conveying information to your prospects and customers to compel them to take the action You want them to take… It’s very important that your advertising communicate in a way that gets the attention of your prospects, holds their…

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My high school “Guidance Counselor” hopes you never read this.

Today, Bill Gates first girlfriend in college says she remembers him as “being frail and having bad breadth”. Today, Bill Gates remembers her as not having 76 Billion Dollars. Donald Trump’s father told Trump that he should “…stick to the suburbs because the big city was far more than he can handle”. Often, when we…

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Who Are These Vagabonds?

I’m embarrassed to say that not so long ago I was convinced there could not possibly be anyone smarter than me when it came to my business. (How lame is that?) After all, I had enjoyed some early successes in my life (Read my Grey Area Report for more on that if you have not…

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The Story of Tom and James

You know Tom, but you’ve never met his brother James (and there’s a reason why). Let me remind you of who Tom is. You see, this is a story of two brothers, Tom and James, who at a rather young age dreamed up an ambitious plan. Their plan was they would start a small business…

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What does John Kennedy have to do with marketing as we know it today? A lot.

“John Kennedy” – Now that’s a famous name, right? Well… this story may not end how you think it does. It was about 6:15 pm on a typical May evening in 1905 when Kennedy sent a note to A.L. Thomas, the head of the Lord & Thomas advertising agency. The note read: “I am in…

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What I learned from 78 ants (or 100 if you count the dead ones)

Here’s a weird thing that happened… And there’s a valuable lesson to be learned from it. A while back I bought an “Ant Farm” for my nephew.  After all, what kid doesn’t need a bunch of pet ants, right? It came by UPS, took about 6 days to get there. The box was kinda beat…

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Having a hard time getting the attention of your prospects and customers?

If you’re having a hard time getting the attention of your prospects and customers, perhaps this goldfish can help you understand? When I first started marketing my businesses and services, the general rule of thumb was “you only had a few minutes” to capture the attention of your target market.  I forget the exact amount…

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68% Believe You Don’t Care

The Rockefeller foundation did a study a while back specifically to determine “why do customers leave a company?” A very substantial 68% leave a company because they believe you don’t care about them.  That’s significant.  And if you look at the other numbers, 14% are dissatisfied with the service, and 9% are persuaded to go…

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“Results” That Are Far More Important Than “Sales” Totals

Here’s how to make your sales increase dramatically without ever trying to sell… You see, most businesses look at sales totals as the measure of success or failure of their marketing efforts.  After all, the end goal is sales, right?  Those are the only results that matter. Imagine for moment if you stopped looking at…

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